Designed with purpose. Built for performance.
Classic British Hotels is a collection of independent luxury and boutique hotels across the UK, each with its own identity, offering and audience. The existing website needed to better represent the quality and individuality of these properties while providing a more cohesive, modern user experience.
The Challenge
Classic British Hotels is a collection of independent luxury and boutique hotels across the UK, each with its own identity, offering and audience. The existing website needed to better represent the quality and individuality of these properties while providing a more cohesive, modern user experience.
Hatch was appointed to design and develop a new platform that would balance brand consistency with flexibility, allowing each hotel to be showcased effectively while maintaining a strong overarching identity. The project also needed to support multiple user journeys, from leisure bookings to meetings and events, within a clear and intuitive structure.
The Approach
Hatch adopted a modular, scalable approach to both design and development, creating a flexible system that could accommodate a wide range of content across different hotels. The site architecture was restructured to improve navigation, making it easier for users to explore destinations, filter hotels, and access key information quickly.
Design focused on a refined, editorial style, using strong typography, high-quality imagery, and carefully considered layouts to elevate the brand while allowing individual hotels to retain their character. Particular attention was given to content-heavy sections such as dining, wellness, and experiences, ensuring they remained engaging without becoming overwhelming.
From a technical perspective, the platform was built to be robust and easy to manage, enabling the Classic British Hotels team to update content across multiple properties efficiently. Performance, responsiveness, and SEO foundations were also prioritised to support visibility and long-term growth.
The Outcome
The finished website delivers a modern, cohesive platform that reflects the quality and diversity of the Classic British Hotels collection. It provides a seamless user experience across devices, making it easy for visitors to discover hotels, explore offerings, and navigate toward booking.
The result is a scalable digital foundation that supports both the brand as a whole and its individual properties, strengthening online presence while allowing the platform to evolve alongside the business.
